|Years old:||I am 52|
|What is my hair:||Flaxen|
|What is my hobbies:||Learning foreign languages|
Emerging Category Oct 3, Music festivals, endurance sports and other properties are increasingly finding a match with online dating sites and mobile dating apps.
Spritzr this year has partnered with three properties in California: the Zappos. With the category becoming increasingly saturated, dating apps are using sponsorship to engage singles with common interests. Fifteen percent of American adults have used online dating sites or mobile dating apps, according to a survey by the Pew Research Center.
The share of toyear-olds who report having used online dating has nearly tripled over the last two years from 10 percent in to 27 percent inwhile the share of toyear-olds who have used online dating has doubled over the same time period from 6 percent in to 12 percent in The popularity of online dating has resulted in a growing of niche mobile dating apps, some of which are ing their more traditional counterparts in using sponsorship. High There! The app is currently available in the 23 states were marijuana is legal in some form.
Case Study: Spritzr And Sponsorship Spritzr—which separates itself from other dating apps by giving consumers the opportunity to play matchmaker—is using sponsorship to build a halo effect for its brand via an association with fun and exciting socially-driven events. Spritzr looks to accomplish that goal by enhancing the onsite experience.
The company activated the Zappos. Looking to extend the multiyear sponsorship beyond the May event, Spritzr this summer leveraged Bay to Breakers with a content play that highlighted the best date spots on each mile of the race.
The date spots included a trip around the Embarcadero via the Bay Area Bike Share program, a roller skating experience inside an historic church and a visit to an archery range in Golden Gate Park. Spritzr and Bay to Breakers bundled the content with an Instagram promotion that encouraged singles to share their favorite date spots in San Francisco. The winner was treated to an all-expenses paid date courtesy of Spritzr.
Spritzr activated Bottlerock and the Abbot Kinney Festival with a silent disco, the Spritzr Love Lounge and matchmaking service for attendees. Agarwal was at the race expo as a vendor, while Wiener attended the event to scout prospects while in town for meetings with Zappos. I introduced myself, put a package together that made sense based on their goals, and it snowballed from there.
Log In Log Out. That added an extra layer of excitement. IEG Sponsorship Report.